Search Engine Marketing
Short for “Search Engine Marketing,” SEM is usually used to describe the immediate, money-backed portion of search engine marketing that commonly takes the shape of PPC (pay-per-click)/CPC (cost-per-click) search engine results page ads in one form or another.
For example, when you enter the SEM track at an online marketing conference like SMX, for instance, you can expect to learn about Google AdWords, Bing Ads, PPC and CPC advertising, and other more specific factions of paid search advertising like retargeting, geotargeting and Enhanced Campaigns.the wild and magical world of the search engine.
Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to shrink to manageable size; and there is no messy Dewey Decimal System to complicate things. With a handy list of search results, shoppers can browse and research to their hearts' content, and make what they feel are the correct purchases for them at the best price. They search by brand, by product name, by location, by color, by any qualifier that meets their fancies.
In other words, the search engine is one of the few places on the Internet where a company can connect with a user at the point of interest.
How does Search Engine Marketing Achieve this?
This is where SEO can be a bit confusing as there is no single, comprehensive approach that works for every website. Just as every company is unique, success with SEO requires that an Internet marketing solutions company draft a unique strategy for each client. There are no shortcuts and better rankings are achieved in weeks not days but if done properly, SEO will transform a website into a powerful web presence that creates an energy about your goods and services and engages your target audience.
To achieve this, an SEO services firm will employ a combination of the following SEO practices and more:
An SEO Strategy – SEO analysis of your site conducted by an experienced SEO advisor to identify opportunities for improvement and devise a comprehensive approach that will get results.
- Keyword Research – Thorough research of your industry and identification of which keywords and phrases will achieve the best results.
- SEO Copywriting – Content optimization using your keywords and phrases in the pages of your site to achieve higher ranking.
- Link Building – The process of creating inbound links to your website which allows your site to achieve a higher ranking.
These are the main aspects of an effective SEO strategy but there are several more methods that can be employed to help your site achieve a higher search engine ranking.